Product Design
Flowstack · 2025
Flowstack Analytics Dashboard
Redesigned a complex B2B analytics dashboard to improve onboarding completion and reduce time-to-insight for non-technical users.
- Figma
- React
- TypeScript
- Tailwind CSS
Available for select projects — Q2 2026
Alex Morgan Product Designer & Frontend Developer
I help ambitious founders and teams ship polished digital products — from brand strategy and UX design to production-ready Astro frontends.
- Projects shipped
- 48+
- Years experience
- 8
- Happy clients
- 32
- Avg. Lighthouse score
- 97
Featured work
Selected projects that ship results
Case studies from product design and frontend engagements — structured for clarity, built for conversion.
Brand & Web Product Design Web Development
Full portfolio
6 case studies
Explore every project with outcomes, tech stack, and process notes.
Stack highlights
- Figma
- React
- TypeScript
- Tailwind CSS
- Astro
- Motion
Services
What I bring to your project
Four focused ways to help — from first concept to production-ready launch. Pick one engagement or combine them into a full build.
Product Design
End-to-end UX and UI design for SaaS products, marketing sites, and conversion-focused landing pages.
- User research
- Wireframes & prototypes
- Design systems
- Handoff specs
Frontend Development
Production-ready Astro, React, and TypeScript implementations with performance and accessibility baked in.
- Astro & React
- Tailwind CSS
- Animations
- Core Web Vitals
Brand & Web Strategy
Positioning, messaging, and site architecture that helps solo founders and small teams stand out.
- Positioning
- Content strategy
- Information architecture
- Launch planning
Design Systems
Scalable component libraries and documentation so your team can ship consistently after launch.
- Token systems
- Component libraries
- Style guides
- Team onboarding
About
Building digital products with clarity, craft, and momentum.
I am Alex Morgan, a product designer and frontend developer based in Berlin. I work with founders, agencies, and product teams who care about quality — not just how something looks, but how it performs, reads, and converts.
Product Design UX Research UI Design Design Systems Astro React
Client stories
Built with teams who care about craft
Real outcomes from founders, CTOs, and creative leads — not vanity quotes on a template grid.
Flowstack Northline Labs Studio Forma Pulse Analytics
2× conversion
Alex transformed our vague product idea into a polished launch site in three weeks. Conversion rate doubled within the first month.
Ship-ready handoff
The attention to detail is exceptional. Every interaction feels intentional, and the codebase was clean enough for our team to extend immediately.
Agency-grade polish
We needed a portfolio that matched the quality of our client work. Alex delivered something that genuinely feels premium — not template-like.
68 → 98 Lighthouse
From strategy to implementation, the process was smooth and professional. Our Lighthouse scores went from 68 to 98.
By the numbers
48+
Projects shipped
8
Years experience
32
Happy clients
Blog
Latest writing
Thoughts on product design, frontend craft, and building in public.
2 min read
Why Astro is my default for premium marketing sites
Astro combines static performance with flexible islands — here's how I use it for client projects that need to feel fast and polished.
Development Astro Performance
1 min read
Designing case studies that actually convert
Strong case studies aren't galleries — they're structured stories that help prospects imagine working with you.
Design Case Studies Portfolio
1 min read
What solo founders actually need from a portfolio site
After working with dozens of founders, these are the sections and messages that consistently drive inquiries.
Strategy Founders Portfolio
Ready to build something remarkable?
Tell me about your product, timeline, and goals. I typically respond within one business day.