Northline Marketing Site

Overview

Northline Labs was preparing for a seed round and needed a marketing site that communicated technical credibility without feeling cold. The site had to load fast, support frequent content updates, and scale as new product lines launched.

Problem

• Previous WordPress site scored poorly on mobile performance
• Marketing team lacked a structured way to publish case studies
• Visual identity was inconsistent across landing pages

Solution

I designed a modular page system with reusable sections and built the site in Astro using content collections. Subtle Motion.dev animations added polish without hurting Lighthouse scores. A lightweight style guide helped the team maintain consistency post-launch.

Result

• Lighthouse performance score improved from 68 to 98 on mobile
• Case study publishing time reduced from days to under an hour
• Site supported two product launches in the first quarter without redesign

Key deliverables

• Brand-aligned UI design and responsive layouts
• Astro codebase with content collections
• Deployment pipeline documentation for Vercel
• Style guide page for internal reference