Flowstack Analytics Dashboard

Overview

Flowstack needed a dashboard that felt approachable for marketing teams while still supporting power users in data-heavy workflows. The existing interface buried key metrics behind nested menus and inconsistent chart patterns.

Problem

• New users abandoned setup during the third onboarding step
• Support tickets frequently referenced “where do I find X?”
• Visual hierarchy competed across three product areas merged into one shell

Solution

I mapped core jobs-to-be-done with the founding team, simplified navigation into task-based sections, and introduced a progressive disclosure pattern for advanced filters. A modular chart system ensured consistency while allowing flexible dashboards per role.

Result

• Onboarding completion increased by 34% within six weeks of launch
• Average time-to-first-insight dropped from 12 minutes to under 4
• Support volume for navigation-related questions fell by 41%

Key deliverables

• Information architecture and user flows
• High-fidelity UI in Figma with responsive breakpoints
• Component documentation for engineering handoff
• Usability testing plan and iteration report