Building digital products with clarity, craft, and momentum.
I am Alex Morgan, a product designer and frontend developer based in Berlin. I work with founders, agencies, and product teams who care about quality — not just how something looks, but how it performs, reads, and converts.
With over eight years of experience across startups and agencies, I combine product thinking, visual design, and modern frontend engineering to create websites and apps that feel premium and convert visitors into clients.
Skills
Experience
2023 — Present
Independent Product Designer & Developer
Self-employed
Partnering with founders and small teams on product design, Astro builds, and launch-ready marketing sites.
2020 — 2023
Senior Product Designer
Northline Labs
Led design for B2B SaaS dashboards, established a component library, and improved onboarding conversion by 34%.
2017 — 2020
UI/UX Designer
Studio Forma
Designed brand identities and marketing websites for startups across fintech, health, and developer tools.
Values
Clarity over complexity
Great products communicate quickly. I prioritize clear hierarchy, focused messaging, and interfaces that respect the user's time.
Craft at every layer
From typography and spacing to animation timing and code structure — details compound into a premium experience.
Ship with intention
I help teams launch faster without cutting corners. Every decision should support business goals and long-term maintainability.
How I work
- Discovery workshops to align on goals and audience
- Weekly async updates with Loom walkthroughs
- Figma prototypes before development begins
- Performance and accessibility checks before launch