Studio Forma Portfolio Refresh

Overview

Studio Forma’s portfolio had strong project work but weak narrative structure. Prospects struggled to understand service scope, process, and outcomes from the previous site.

Problem

• Case studies read like image galleries without context
• Mobile experience felt cramped and difficult to navigate
• Contact conversion was lower than industry benchmarks

Solution

I introduced a case study template with Problem, Approach, and Outcome sections, paired with selective motion and generous whitespace. Services were repositioned around client outcomes rather than deliverable lists.

Result

• Inbound project inquiries increased by 52% over three months
• Average session duration on case study pages doubled
• Team reported faster proposal creation using structured case study content

Key deliverables

• Portfolio information architecture
• Case study MDX template and content migration
• Contact funnel optimization
• Photography direction guidelines for future shoots