Product Design
Meridian SaaS Landing Pages
Designed and built a set of conversion-focused landing pages for a project management SaaS expanding into new verticals.
- Client
- Meridian
- Year
- 2023
- Role
- Product Designer
- Technologies
- Figma Astro Tailwind CSS A/B Testing
Overview
Meridian wanted vertical-specific landing pages for agencies, consultants, and internal ops teams — each with tailored messaging but shared infrastructure.
Problem
- Generic homepage failed to speak to specific buyer personas
- Paid campaigns sent traffic to pages with weak message match
- Marketing team couldn’t iterate copy without developer support
Solution
I developed a landing page framework with swappable hero, proof, and feature modules controlled via markdown frontmatter. Each vertical received tailored social proof and use-case narratives backed by customer interviews.
Result
- Paid campaign conversion rate improved by 27% on average
- Time to launch a new vertical page reduced from 3 weeks to 4 days
- Sales team reported higher-quality inbound leads
Key deliverables
- Persona research summary and messaging matrix
- Modular landing page design system
- Astro template with content-driven sections
- Experimentation roadmap for ongoing optimization
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