Atlas AI Product Launch

Overview

Atlas AI was entering a crowded market and needed a launch that felt premium, trustworthy, and technically credible — without overwhelming non-technical users.

Problem

• Competitors leaned on generic AI aesthetics and vague promises
• Early beta users confused pricing tiers and feature limits
• Launch timeline allowed only six weeks to public release

Solution

I crafted a distinct visual identity grounded in clarity and restraint, then built a marketing site and onboarding flow that explained capabilities through concrete scenarios. Pricing was restructured around jobs-to-be-done with comparison tables tested in moderated sessions.

Result

• Launch day signups exceeded target by 64%
• Pricing page bounce rate decreased by 19%
• NPS from first-week users reached 46

Key deliverables

• Brand direction and marketing site design
• Pricing page UX and copy structure
• Onboarding wireframes and UI
• Astro + React hybrid implementation